Sunday, 26 June 2016

Introduction Of “Penguin Update”

Since the inception of Google in 1998, the company is continuously refining and advancing its search algorithms to better match users with online content. Some algorithm updates have targeted spam&



low quantity content, while some algorithms focus on improving the Google understanding of search queries so as to match with user intent. Many Google updates have impacted various sites, in which recent update is “The Penguin Update”, targeting webspam in search results.

Google introduced the Penguin update in April 2012; in order to catch sites seems to spamming the search results. Google penguin update identifies low value links/ low quality sites in backlink profiles and is ready to penalize those webmasters whose sites do these spamming..It’s also important to determine which link should be removed from search engine. To delete the link, one can contact the webmaster and request a change of text to something that is not a keyword and use of no-follow tag will deactivate the links. When a new Penguin Update is released, sites that have taken action to remove bad links may regain rankings. Even New sites which were not previously caught might get trapped by Penguin.

SEO helps to increase the amount of visitors to a website and keep changing the position of a web page. This will increase in productivity, efficiency and relevance. To ensure SEO is updated and proactive, focus on quality content and user experience is most important. Backlinks are the building blocks for a good SEO, since more the number of backlinks results in more popularity and importance of that web page. SEO makes sure that the content is search engine friendly with users and all content is optimized across all platforms and user experiences. After all, SEO is responsible for the interactions that build ranking, profile and traffic.

Toincrease the amount of visitors on a website and to utilize the process of search engine optimization, SEO Service is used. It certainly improves the chances of finding the website and ranking highly by the search engine. They are also responsible for managing all Search Engine Marketing campaigns on Google, Yahoo and Bing in order to maximize Return onInvestments. This service will helps to attract Relevant Traffic with High Conversion Potential. A good SEO service will constantly update SEO process as google update its algorithms.

A good SEO service company will develop search engine optimization plans with complete focus on quality content, keyword research and proper page navigation.
We can definitely observe that Google is always focused on better understanding of user intent and identifying quality content by credible sources, in order to provide high quality experience from the web properties.

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