Monday, 25 July 2016

Buying Backlinks : A Horror for SEO

In the world of search engine rankings, backlinks can make or break your website’s position and ranking in the search results. A backlink is basically any link to your site from some other website.



In search engine rankings model, a link from an article or site that is somehow connected to your own topic has more ability or capacity than a directory listing or a page filled with mere advertisements.

For many businesses, buying backlinks is often considered the most attractive bet as it is the easiest way to acquire them especially when the revenue earned by achieving good rankings more than covers the cost associated with the purchase of buying the links needed to achieve them. However Google clearly states that buying backlinks to improve your rankings is breaching their guidelines. Links are considered as votes and that paying to get a vote is a bad practice and is considered unethical.

Any website found or reported to be engaging in such practice of buying backlinks is liable to be subjected to penalty by  Google and they can  seriously mess you up. The consequences of a penalty can be severe. At times, penalised web sites can end up loosing their rankings for all keywords for 6 months or more. In fact, many penalised sites are never able to fully recover their rankings. This practice leaves a permanent black mark on a site’s record.

So, should backlinks be bought?  The answer is If you seek a risk free approach to SEO services then, no, you shouldn’t buy them. For any business, small or local ones, the momentary gains aren’t worth taking the risk, even if you consider it as a low one. Instead, invest time, money and efforts in creating content and promoting your website in a fashion that attracts natural backlinks on its own. It doesn’t cost more money taking this approach, and you can ultimately achieve the same results, it just requires more patience.

Buying low quality links should not even be considered as an option under any circumstance, rather than purchasing a few handful of high quality ones can speed up results. Such a step should be taken only if you’re prepared to accept, and can cope up with the risk of your website getting penalised and losing rankings for a long period, or even forever.

Often, people still try to find success with tactics like creating infographics for other sites or guest blogging activities. But the crucial factor here is to use your best possible judgement and be selective. Don't offer blog posts to websites that specialize in nothing but guest posts only. Offer blog posts to sites that are well-read and have a focused audience you'd like to reach out to.

While using SEO  services for your website, some of  the unnatural backlinks that one should avoid include Link exchanges, participating in blog networks, widget backlinks, advertorials,  paid links that pass PageRank, article directories, hacking and hiding links in CSS and Javascript, backlinks that are automatically generated, Low quality guest posting , Backlinks from foreign language websites to list a few.

Many SEO service companies in  India and abroad, analyze your existing backlinks and compare them with the baclinklinks of your competitor businesses to identify relevant sites that gives opportunity to create quality backlinks. The backlink portfolio designed is far superior in making your site rank high up in the search results using your selected keywords.

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